
Web Analytics Integration
Email marketing is intended to produce results. It becomes increasingly critical for marketers to provide a highly engaging customer experience that delivers improved performance metrics. To better harness the power of post-click marketing and create more customizable experiences, Bronto has integrated with industry-leading Web Analytics vendors such as Omniture and Google Analytics, as well as many others. Utilize this critical closed-loop marketing data to:
- Create relevant and compelling email messages based on visitor behavior, customization preferences, and purchase behavior.
- Deliver timely email campaigns during a contact's most responsive time, based on analytics data.
- Measure your email marketing impact throughout the customer lifecycle and improved marketing effeciency.
Regardless of the stage that your contacts are in, use email marketing and web analytics to convert prospects into buyers and buyers into repeat buyers. To learn more about the Omniture integration, please download our Omniture Integration Data Sheet.
API Integration
Also available with the Professional and Agency Edition, Bronto's data integration application allows you to keep data synchronized between Bronto and your other applications. Bronto’s open platform is based on industry standard SOAP protocol so you can easily integrate different software applications to create your own customized email marketing solutions. The uses of the Bronto API are limited only by your own ingenuity.
Common applications include:
- Automatically updating Bronto contacts from numerous external databases
- Displaying Bronto contacts and reports within an external application or website
- Leveraging Bronto to send and track email communications from within another application
- Combining the power of Bronto with sales force automation and CRM applications
Developer Help
Bronto provides http://api.bronto.com, a help site dedicated for seasoned developers. Complete with documentation and code examples, the site gives you everything you need to get started developing with the Bronto API.
















